Thursday, October 31, 2019

Environmental studies and ecological sustainability Assignment

Environmental studies and ecological sustainability - Assignment Example The main themes include the element of place and time in constituting environmental management knowledge. Apparently, the Aboriginal people took into consideration the importance of place in developing their indigenous knowledge on ecology. The authors assert that these people derived their ecological relationship principles by recognizing the influence of the variable and complex lowland river ecology of the Darling River system around their habitat (Muir, Deborah and Sullivan 262). One area of interest is when the writers develop a contrast on the aspect of place between western cultures and that adopted within the indigenous knowledge. It creates a distinction between western theories and indigenous principles. In addition, another theme that develops within the text regards human conflict of interest and ecological management. Based on principles adopted by indigenous knowledge, specifically the Aboriginal people of Australia, the state of environment reflect the nature of human beings living within that eco-system (Muir, Deborah and Sullivan 264). This theme extrapolates the connection between social and ecological system within any given society. Article 2 Janis Alcorn and Antoinette Royo are the primary authors of the articles on a reputable social movement of the Dayak village in Indonesia. Both authors work for Washington’s Biodiversity Support Program. The program, which is supported by numerous non-profit organizations including USAID, deals with programs aimed at addressing challenges facing the world’s biological diversity.

Tuesday, October 29, 2019

Phase 4 Individual Project Essay Example | Topics and Well Written Essays - 1500 words - 1

Phase 4 Individual Project - Essay Example Customer relationship management is broadly defined as a model through which a company manages its interaction with customers, both current and potential (Kumar & Reinartz, 2012). With the development of technology, the model has incorporated technology and has made it easier and efficient for firms to automate, organize, and synchronize marketing, sales, technical support and customer service. Buttle (2012) states, â€Å"customer relationship management is the major function of an organizational strategy that combines the internal functions and process, and external networks, to create and offer value to target market at a profit.† (Buttle, 2012) Greenberg (2004) defined CRM as â€Å"a philosophy and a business strategy, supported by a system and technology, designed to improve human interactions in a business environment.† (Greenberg, 2004) Fostering good relations with customers is very essential for any business that wants to survive and achieve profitability. Custo mers form the society in which the business operates, hence, they determine to a great extent the performance of the company. They are ‘kings’ in business and therefore should be treated with utmost care and respect. A good customer relationship is healthy for an organization in that it makes consumers develop confidence in the organization and improves their perception on the capability and competence of the business (Kumar & Reinartz, 2012). This eventually creates customer loyalty leading to customer retention. As a result, the company will be in a position to increase its revenues due to the favorable market. According to previous researches, it has been found that it is easier to retain a customer than to attract a new customer. This therefore underlines the importance of a firm to foster good relations with its customer in order to retain them. The main objective of CRM is to create a continuous mutual business relationship with current and potential customers in order to help an organization achieve competitive advantage as it also creates value for the customers (Microsoft Dynamics, 2009). According to Nordic school of thought, in order for an organization to have an effective CRM, knowledge of how to develop customer value and enhance the degree of customer satisfaction is necessary. This school of thought tries to explain the importance of relationship marketing theory and acknowledges the value and importance of such relationship to the business and the customers. It also notes the crucial role played by customers and suggests that customer service should be joined with marketing (Buttle, 2012). According to Morgan and Hunt (1994), customer trust is essential in having a successful customer relationship. Customers’ trust in the business comes up as a result of an assurance that the organization will perform certain activities that will benefit them. Anderson and Narus (1990) state that it is hard to break a trustworthy relationsh ip; even if one party is negatively affected by the deeds of the other, trust can still be restored. In order to build customer trust, a firm should ensure there is consistency in its actions. It should ensure that products and services have the right quality at all times and meet the customers’ needs. In addition, goods and services should be availed at the right place and time. There should be no cases of goods shortages in the market (Kamakura, et al., 2005). One of

Sunday, October 27, 2019

The Passionate Shepherd to His Love Analysis

The Passionate Shepherd to His Love Analysis Love is not quick Is ones eager love and admiration enough to last forever? So Marlowes Passionate Shepherd To His Love would think so. On the other hand, Raleighs Nymph Reply To The Shepherd would confidently disagree, as she does not believes his hasty words. Marlowe writes a naive, rash, and rather bold poem which attempts to confess his feelings and paints a picture of what love could be. He fills the canvas with dream like scenery and promising words of materialistic items to win ones affection. Raleighs response in Nymph prompts the reader to see reasoning and a sense of reality that contrasts with Marlowes words of the Shepherd. In Passionate Shepherd To His Love, Marlowes style for the poem is pastoral. He seems to glorify the simplicity of life and idealize a perfect world by utilizing nature to create his utopian scene. In the lines And we will sit upon the rocks, Seeing the shepherds feed their flocks,(Marlowe 777) he portrays an innocent notion of affection by simply admiring other shepherds feeding sheep alongside his love. The authors soft-spoken line,By shallow rivers, to whose falls Melodious birds sing madrigals,(Marlowe 777) illustrates spending time by the river with waterfalls as birds sing melodies. These are one of many naive illusions the shepherd attempts to charm his love with. Marlowes shepherd is filled with nothing but eager promises that are not realistic. The shepherd seeks love, yet is first confined to proving his worth. In beginning, Marlow speaks of practical promises such as, A cap of flowers and kirtle Embroidered all with leave of myrtle; A gown made of the finest wool Which from our pretty lambs we pull (Marlowe 777). The pastoral style and the earthy feeling of nature are still visible when he speaks of flowers being made caps and skirts made of leaves. His practical promises quickly shift into unattainable ones as he begins to sound desperate as he states, A belt of straw and ivy buds, With Coral clasp and amber studs (Marlowe 777) The work of a shepherd cannot gather such raw items, as they are both too costly for him and also rare in the countryside. The poem is filled with open-ended promises where, in a perfect world, it would be enough to win the affection someones love. In the Nymphs Reply to the Shepherd, Raleigh is straightforward when addressing the shepherd. He uses the words and stanzas in a ruthless way, utilizing them in such a manner of deliberation and precision, that it sets the tone of a distinct response to Marlowe. The feminine persona of the nymph sets up hypothetical questions that disregard mans impulses of transitory promises. Raleigh begins by speaking of a naive world with a skeptical shepherd and his kind gestures that may win the affection of the nymph. Similar to Marlowe, who incorporates nature in his writing, Raleigh exploits the idea of the outdoors by expressing flawless responses. In the first example, Time drives the flocks from field to fold, When Rivers rage and Rocks grow cold(Raleigh 782). Raleigh puts an end to the simple gazing of flocking sheep, as its time for them to be put away, and the rocks growing cold insist a change in weather. In line 6, the stressed emphasis of R and its combined clashing sound supports the harsh distinction of Raleighs nature. Rather than Marlowes safe and consistent shallow stream, Raleigh illustrates a raging river that can be dangerous and destructive. The overall idea expressed in line 5 and 6 is that small moments dont last forever and making quick-hearted decisions will eventually lead to a negative outcome. As both authors integrate nature in their pieces, the differences in season describe a general feeling to each poem. Marlowe speaks of beautiful valleys, hills, groves, beds of roses, and alluring mountainsides, therefore the reader can assume the season as spring. Raleigh, however, expresses practicality, using winter to illustrate that, just as spring, love is not always everlasting.   He depicts this in Lines 9 and 10, The flowers do fade, and wanton fields, To wayward winter reckoning yields(Raliegh 782). The over all message that Raleigh is trying to convey can be expressed with in two lines, A honey tongue, a heart of gall, Is fancys spring, but sorrows fall,(782) he stating that if someones only chooses to see the short pleasure of love, over a long-term commitment, it will only lead in unhappiness. Marlowes theme suggests carpe diem, or to seize the day, as Raleigh exercises both carpe diem and tempus fugit, to seize the time. A better explanation of this is better expressed by Dr. Bruce Magee who explains that, Normally we should seize the day because time flies. Raleigh argues that because time flies, we should NOT seize the day.(Magee) This is a concurring statement because instead of making impulsive decisions in life, one should wait to evaluate possible outcomes before determining a significant choice. As Shakespeare once said, Wisely and slow. They stumble that run fast (Shakespeare 4). Work Cited Kirszner, Laurie G., and Stephen R. Mandell. Portable literature: reading, reacting, writing. Boston, MA: Cengage Learning, 2016. Print. Magee, Bruce. The Passionate Shepherd to His Love (and the Nymphs Reply). The Passionate Shepherd to His Love (and the Nymphs Reply). Louisiana Tech University, 08 Aug. 2014. Web. 27 Feb. 2017. Wiegle, Matt, and William Shakespeare. No fear Shakespeare. New York: Sparknotes, 2008. Print. The Passionate Shepherd To His Love Analysis The Passionate Shepherd To His Love Analysis The passionate shepherd to his love is a poem written by Christopher Marlowe of love promises from a shepherd to his potential lover set in a pastoral community. The shepherd is trying to convince a maiden to become his lover through romantic words that reveal their community as the best place to nurture their love. He is also ready to do everything in his power to please and make her happy if she heeds to his pleas. The shepherd is eager to cease the moment and have her love in the present situation (Payne John 714). The poem uses the word passionate to show the strong sexual urges that the shepherd has towards his object of desire. Throughout the poem, there are numerous promises and pleas by the shepherd but the maiden neither appears nor responds to his statements. The shepherd is convinced that all their pleasures will begin when she decides to live with him as his love. Summary of the stanzas In the first stanza, we are acquainted with an unidentified shepherd who appeals to a woman to join him by living together. He promises her ultimate pleasure if she agrees to live with him. There is no mention of marriage but just the will to accommodate her in his wife. The way he offers his promises show that the woman is a tough nut to crack, thus he has to make exaggerated and sometimes-impossible pledges. All their adventures are bound to happen in the pastoral settings in the ambience of nature. A common connotation for such an invitation would signify that the shepherd wanted to make love to the unidentified woman. He even suggests the private places such as the valleys, fields, woods, or hills where their love would consume them and they would derive pleasure. In the second stanza, the shepherd is keen to elaborate to the woman the perfect time for their love to bloom. The way he explains the environment at that time suggests that the season would either be spring or summer. This is because he mentions beautiful grounds where they could sit in comfort wile watching the flocks eating grass (Marlowe 67). The birds will be singing madrigals symbolize springtime as bird signals refer to a new season. The existence of grass also emphasizes on the season and the other shepherds will aid him by feeding his flock. He will seize the free time to spend the moments with his new lover as they savour the beauty of nature. All these activities in the second stanza will be done after they made love and were reminiscing of the moments they shared. The third stanza culminates into a scenario where the shepherd doubles his efforts of convincing the woman to be his lover. He does this by adding lucrative promises to the initial ones that will entice the woman to follow him to his house. He pledges to set up a variety of beds for her that has a thousand posies. The poem is full of hyperbole since the shepherd is consistent in making impossible and exaggerated promises just to gain the feedback from the woman. He even promises to dress her in magnificent kirtle adorned with other embellishments that will enhance her beauty. The kirtle seems to be a customary dress code but he promises to decorate it to show his appreciation of her acceptance for his love. In the fourth stanza, he is willing to share his riches with her by adorning her with a gown made of finest wool. He will turn the shearing procedure of obtaining the wool from the sheep into a graceful pulling session. This scenario represents his willingness to put effort into adorning his woman with all the things he can afford, thus the reason why he mentioned slippers made of nothing but pure gold. He continues alluring the woman in stanza five by taking care of all the tiny detains of her clothes. He talks of coral clasps will act as buttons and her costume will have a straw belt in addition to ivy-buds. He also takes the chance to remind the woman of how pleasurable their love will be if she accepts him. However, he does not go into detail of those pleasures he had aforementioned because in his heart he is convinced that she remembers them. The six and last stanza shows the shepherdà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s last chance on convincing the woman to be his love. He promises her that if she agrees to love him his fellow shepherds referred to as swains will sing and dance in honour of them. He says that every day of their life will be filled with laughter and the shepherds will always sing and dance for them. In the last sentence, he simplifies the magnitude of her decision by simply asking him to come and live with her to enjoy those delights. In the poem, he uses couplets to emphasize his objectives because they use the same line in different stanzas such as the repetition of the words à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¹Ã…“live with me and come be my love.à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ Conclusion The poem generally shows that it is not easy to get love and sometimes people have to put effort. The shepherd doe not talk of the future or the past but hopes to get the woman in the present. His description about his motives is mainly geared towards satisfying his sexuality. He seems to have admired her so much to the extent of wanting her to give up her chastity. In the beginning, one would have thought that this is just a dream of an idle shepherd as he watched his flock but the mention of passion indeed shows there is a woman. The shepherd is not rich but he is willing to sacrifice whatever little he has to adorn his potential lover with the things he knows she deserves as his lover. He embarks on a journey to convince his lover with the same hard work he ploughs when he caters for his flock (Marlowe 67). He does not mention an aim of having a long time commitment but in the last stanza, he says that every day of their lives will be filled with happiness. This shows that he is w illing to nurture his love for the woman to last an eternity if she accepts him. The shepherd portrays a kind of love that innocent and pure yet filled with many erotic fantasies may be because she is the woman he has dreamt of having all his life. Throughout the poem, the shepherd is convinced that all their pleasures will begin when she decides to live with him as his love.

Friday, October 25, 2019

Capital Punishment Essay - We Need the Death Penalty :: Argumentative Persuasive Essays

We Need the Death Penalty For the past several years Americans have regularly listed crime and violence as the number - one problem facing the nation, far surpassing worries over the economy or health care. Despite the many government and community initiatives launched during recent years to reduce crime, most Americans see no improvement. In a 1993 survey asking respondents if they felt crime was increasing or decreasing in their areas, only 5 % felt that it was decreasing, a full 93 % felt that crime was either increasing or staying the same. And it is not just statistics: I consider myself along with those 93 %. Because while Guiliani administration is talking about crime rates in the New York City going down, all I see and hear in the media are reports about horrible crimes committed by New Yorkers. As George Pettinico states in his article " Crime and punishment: America changes it's mind ": The media's extensive coverage of crime, especially the most brutal and horrific cases have heightened the public's fear and anger over this issue to a near frenzy. When asked in January of this year, " How often do you see reports of violent crime on television ? " 68 % replied " almost every day ". Although the media have played an important role in raising the public's awareness of lawlessness, crime in America is far from a media - created phenomenon. Government statistics support the image of a nation which has overwhelmingly lost the war against crime. For instance, in 1960 there were 161 reported violent crimes per 100,000 people By 1992, the figure had jumped to 758 per 100,000 -- a rise of over 350 %. More and more people today are starting to think that something is terribly wrong when a modern, civilized nation must confront statistics like these. The American public is demanding an end to this violence, and surveys show that they believe swift and harsh punishment is the most appropriate and effective means to these ends. The death penalty, or as it is sometimes being called " capital punishment " is the hardest punishment that could be received when a person is convicted of a capital offense. Until recently it did not exist in New York State but after new governor, George Pataki was elected he managed to bring it back. Since September 1, 1994 the death penalty law was in effect. And even though, as far as I know, there is no strong statistical evidence that the death penalty lowers the murder rate, many people were very happy

Thursday, October 24, 2019

Climate Change Essay

The weather has been completely different the last few years for us in Indiana because it has been warm winters and really hot summers. The bad thing about having warm winters is that it does not kill off the bugs for the summer months. It will make them worse than what they were the summer before and have greater risks for diseases from mosquitoes like malaria and diarrheal diseases. When we had a drought a few summers ago, too, it was hard for farmers to grow their crops and to supply enough food for people. Not having enough food could lead to malnutrition, which could be very harmful and even cause death to people. The weather has many effects for people around the world. The planet’s weather is expected to become not only warmer on average, but more variable, with more frequent and intense heat waves, droughts, and torrential rains. Warmer air holds more moisture, so the global hydrologic cycle is expected to accelerate and intensify, leading to violent storms and stronger hurricanes. In addition to their effects on infectious diseases, such extremes of weather pose direct physical risks to the humans in their path-heat stroke, drowning, dehydration, and injury. (DeWeerdt, 2007) If the weather continues to be more variable with extremely hot summers that will cause more injuries for people and for the planet. It would cause more heat strokes and higher death rates. The climate change will affect the weather and cause more serious storms that would be worse than Hurricane Katrina, the August 2005 storm that slammed into the U.S. Gulf Coast and inundated New Orleans. Scientists believe that we would expect to see more storms like that possibly even worse if the climate keeps changing. Another factor for climate change is over population in the world and they are interlinked in complex ways. Most obviously, population growth worsens climate change-more people on the planet means more carbon dioxide emissions. And Parry and Rosenzweig’s modeling of food security indicates that reducing the rate of global population growth would do more to reduce the number of hungry people in the world than would limit climate change. (DeWeerdt, 2007) Limiting the number of hungry people in the world would possibly limit the number of malnutrition people in the world. If the climate keeps changing  globally, food production is likely to decrease because the weather will not be the best in the parts of the world that crops are best grown. There are researchers from various institutions have been modeling the possible effects of climate change on production of the world’s staple grain crops: wheat, rice, maize, and soybeans. Their work integrates several complex computer models-of global climate, crop yields, world food trade, and various patterns of economic development and population growth-to predict future global agricultural production and the risk of hunger. Globalization will have to come into play for trade because some countries will be able to grow certain crops better than others. Not all countries can be the best at growing all crops. If everyone is able to help then we will all be able to lower malnutrition and help lower the hunger rate. Finally, much research on climate change and infectious disease has focused on vector-borne diseases, in which a pathogen is carried from one human host to another by a third species, often a mosquito or other type of insect. Common vector-borne diseases in developing countries include malaria and dengue fever; both transmitted by mosquitoes, and in developed countries Lyme disease, transmitted by ticks. (DeWeerdt, 2007) If the climate changes and people have to make manmade rivers to help their crops it could cause breeding areas for mosquitos or other types of insects that carry the diseases. The diseases can be extremely harmful and even cause death to humans and animals. The populations most at risk from the spread of malaria may be those at the margins of the disease’s present distribution in developing countries without good access to health care. As malaria invades these new areas, its effects may become more severe. â€Å"When you have an outbreak in an area where people are not immune, they’ve not been exposed to malaria regularly, mortality can be 20 or 30 percent,† Kristie Ebi says-compared to about 3 percent in areas where the disease is long established. Moreover, because malaria is such a common disease-infecting half a billion people each year and killing 1 to 2 million-a very slight increase in the relative risk of the disease can translate into hundreds of thousands of additional cases. (DeWeerdt, 2007) These numbers could rise if the climate is changing because weather temperatures will be warming than usually and increase breeding for insects. Overall, climate change is possible and it is happening. Everyone has had temperature changes in the summer and winter that were above normal. Our winters have not been extreme to kill off many of the insets and help with eliminating possible disease carrying insects. The weather also will affect the growth of food and need to start world trade to make sure we can try to eliminate hunger across the world. This could be difficult with worse storms that could happen with the climate change. It seems it is a circle because if there is bad weather it will affect our growth for food and the population to insects, such as mosquitos, will increase which will increase the diseases around the world. Works Cited DeWeerdt, S. (2007, May/June). Climate Change, Coming Home. Retrieved April 26, 2014, from WorldWatch Institue: http://www.worldwatch.org/node/5019

Wednesday, October 23, 2019

Textiles Del Hogar

DEFINICION DEL PROBLEMA: Resolver si es mas conveniente continuar con el negocio o liquidar. Si mi decision es liquidar la empresa debo definir cuando y como hacerlo. CARACTERISTICAS PRINCIPALES DE TEXTILES DEL HOGAR S. L. : Antecedentes A mediados del 2002 tras el gerente Oriol Ventura presentar los demas accionistas llamaron a RamonQuesada para que les asesorara. La entrada de los Quesada en Textiles del Hogar se dio el 6 de Febrero del 2003 tras 24 horas de reuniones con los accionistas por un contrato de gestion, una opcion de compra por parte o el total a ejecutar en 6 meses segun resultado de una due diligences y refinanciacion de la empresa. La sociedad Altafix. SL (creada por los Quesada) adquirio en acciones y refinancio el prestamo o aval lo preciso para que textiles del Hogar mantuviera en operaciones. _Objetivos _Estrategicos Los objetivos de los Quesada en Textiles del Hogar era aumentar la facturacion, generar fondos para poner la empresa al dia y generar dividendos para los accionistas. Producto Buena imagen en las tiendas de barrio y un producto con buena calidad/precio en comparacion con la competencia nacional y extranjera. Ventas Estacionales y con tendencia a la baja. El mercado acusa las importaciones asiaticas y se reduce el mercado para los fabricantes nacionales. Proceso de fabricacion e instalaciones Muy poca productividad debido a maquinaria muy obsoleta. La produccion se fabricaba en forma continua. Se fabricaba para stock en tejidos crudos para cumplir plazo de entrega mas cortos. Los pedidos de clientes de pocas unidades se producian sobre pedido Personal Ambiente laboral inicial muy deteriorado con 24 perronas (11 h + 13 m) con una edad media de 48 anos y una antiguedad de 20. 6 Cosedoras que no constaban en nomina y no habian sido dado de alta en la Seguridad Social. Entre el 2003 y 2005 la situacion se habia mejorado notablemente con el ingreso de los Quesada. Canales: Cartera de pedidos: Los pedidos oscilaban entre 1 y 4 semanas. Con mucha Incertidumbre. A pesar de apretados plazos, solo entre 5 y 10% se retrasaban en la entrega y casi unca mas alla de 5 a 10 dias. Proveedores: Principalmente fabricantes de hilo o de tejidos no fabricados por Textiles del Hogar. Subcontratistas solian ser acabadores. CRITERIOS PARA LA TOMA DE DECISION _Matriz de _decision _ _ Dividendos a Accionista Los socios llevan mucho tiempo sin cobrar ni un solo Euro y con las ventas cayendo a un 4 % constante en los siguientes anos siendo optimista el resultado del ejercicio es pos itivo sin embargo se va disminuyendo con el paso del tiempo lo que refleja poca viabilidad a largo plazo bajo las condiciones actuales. El ingreso para los accionistas en caso de liquidar seria solo por la venta de las existencias, las cuales son no perecibles y se pueden vender rapidamente aplicando un descuento, y las cuentas por cobrar (cartera 100% recuperable) ya que por las maquinas no obtuvieran ningun valor representativo. *Caida de facturacion del 4 % constante Gastos fijos aumentan a 180 para cubrir los 9 mil de los Quesada *(GESL tiene pendiente de recibir 5. 000â‚ ¬ durante 30 meses (150. 000â‚ ¬). Inversion en Tecnologia. Debido a que en Textiles la maquinaria era de cuarenta anos de antiguedad y los rendimientos muy bajos invertir en maquinaria permitiria mejorar los costos de fabricacion que permitan seguir los niveles de ventas. A esto lo debemos agregar la compra de un ERP (para mejor control administrativo) mas una normativa municipal esta inversion no seria menos 200. 000 euros. Entorno Economico* (Mercado y Ventas)*. Los mercados emergentes (especialmente China) son una amenaza constante para la sostenibilidad. Las ventas se vienen reduciendo en promedio 4 % anual peros esto puede aumentar por el factor mencionado haciendose mas dificil cada ano cumplir el presupuesto. Otro factor del mercado es que se compite via precio y no por disenos u otro factor diferenciador. La salida del mercado textil puede representar el ingreso al sector inmobiliario que segun uno de los accionistas , Adria Guasch, quien es propietario de las naves tiene un gran potencial. Indemnizaciones a Empleados Los costes de jubilacion se ven reducidos por la nueva legislacion en el sector textil lo ue facilita la liquidacion de esta. Este factor debe ser tomado en cuenta en para el â€Å"cuando† cerrar ya que el importe de 300000 euros es bastante significativo para la compania Responsabilidad social De acuerdo con el analisis de los criterios realizado en el punto anterior y ya que los dividendos y responsabilidad social son los criterios con mas peso se llega a la conclusion que los Hermanos Quesada deberian de c ontinuar con el negocio de Textiles del Hogar pero definiendo un plazo de espera para que repunte el negocio segun el plan de accion. Segun proyecciones de ventas y estado de resultado este punto debe ser el ano 2007 ya que la utilidad del negocio disminuye despues de este ano. PLAN DE ACCION Al tomar la decision de continuar con el negocio se debe de hacer cambios en los criterios expuestos para tener estabilidad y sostenibilidad a corto y largo plazo. Se debe empezar por potenciar el mercado que permita disminuir las comisiones de 5 al 8 % y asi aumentar el margen. Una alternativa puede ser consolidar una fuerza de venta propia. De manera paralela debemos buscar la manera de salir del mercado de commodity (via precio) a un mercado donde la calidad sea el diferenciador. Tambien se debe buscar capital para inversion en maquina ya que estas estan muy obsoletas y asi ser mas competitivos en tiempos y reducir costos de produccion. La otra inversion que se necesita es la de la normativa municipal y el ERP que conjuntamente ascienden a 200000 Euros. Reducir la estacionalidad en ventas es un punto igualmente importante. Una solucion seria buscar productos alternativos para los periodos en que las ventas caen. Si bien es cierto que la jubilacion sin costo por la nueva ley jubilacion del personal puedes ayudar ya que se puede contratar mano de obra mas joven y barata, considero que debe ser una ultima medida ya que la responsabilidad social para los Quesada es un criterio muy importante como se habia mencionado anteriormente.